GRAND RAPIDS, MI, June 3, 2015 – Fox Motors announced today the newest member of the Fox Motors family, Fox Chevrolet, formerly known as Seif Chevrolet, located at 632 E. Main Street SE, Caledonia, MI. 

“We are excited for the opportunity to become part of the Caledonia community and expand our West Michigan representation with the innovative Chevrolet line up,” said Fox Motors Owner and CEO, Daniel G. DeVos.  “The Seif family has worked hard for the community and customers and we will continue to serve the community proudly.  We are excited to show Caledonia the Fox Difference.” 

Fox Motors plans to add positions to the dealership and invest in upgrades to the campus in 2015.  The campus includes a new car showroom that showcases the full Chevrolet product lineup, which ranges from Chevrolet’s bestselling Silverado truck, Cruze and Malibu models to the luxurious Chevrolet Suburban.  Additionally, the campus includes a full service, parts and accessories department; along with dedicated buildings for the collision center and pre-owned vehicle sales.

“This was a difficult decision for our family to make as we have proudly served the Caledonia community for many years,” said Seif Chevrolet Owner, Clare Harkema.  “I know that Dan’s team will be able to provide the same high level of customer service and care that our customers and community have come to expect.  I would like to thank everyone for their support and patronage over the past 45 years.”

Fox Motors will continue to support the community, starting with Customer Appreciation events during the summer of 2015.

Fox Chevrolet will be operated by Division Director, Jerry Moore, Executive Manager, Jon Harkema and Brand Manager, Bill Horvath.

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