901 × 901

Grand Rapids, December 13, 2021 - Today, Fox Motors, a Grand Rapids-based Automotive & Powersports dealer group, announced its entrance into the Metro Detroit market with the acquisition of Erhard BMW of Farmington Hills and Jaguar Land Rover Farmington Hills. Erhard BMW of Farmington Hills, located at 38700 Grand River Ave., Farmington Hills, MI 48335, will now operate as BMW of Farmington Hills. Jaguar Land Rover Farmington Hills, located at 38200 Grand River Ave., Farmington Hills, MI 48335, will continue to operate under the same name. These dealerships mark the first locations for Fox Motors in the Metro Detroit market.

These acquisitions bring the Fox Motors portfolio to 47 automotive and powersports brands in 34 locations in Michigan and Illinois. Jaguar Land Rover Farmington Hills is the first Jaguar Land Rover dealership for the group. BMW of Farmington Hills is the second BMW dealership for Fox Motors, joining BMW of Traverse City. Fox Motors hired 100 former World of Erhard employees, which brings the total number of Fox Motors employees to 1,600.

“My family and I have always loved the Jaguar and Land Rover lineup and welcomed the opportunity to bring the iconic luxury brands to Fox Motors. We are continually looking for growth opportunities, so to expand our BMW footprint and enter the Metro Detroit community, after adding Ann Arbor in 2017, is a natural move that we are excited about,” said Daniel G. DeVos, Fox Motors Chairman & CEO. “It has been an honor to work with the Dahm Family, Angelika “Angie” Hovey, Winfried “Win” Dahm and Sieglinde “Cici” Homovec, and their team these past few months. The Dahm family built a great reputation that I know the Fox family will continue as we both have a passion of putting our team and customers first.”

The World of Erhard was established in 1964 by Erhard and Gretchen Dahm, when they opened the country’s first exclusive BMW dealership. Over many years, the family became rooted in the community and built long-term relationships. The legacy continued through their children and grew to include the Land Rover and Jaguar franchises and two collision centers.

“On behalf of the Dahm family, we want to tell our community and Erhard team thank you for your many years of commitment.” stated Win Dahm, Erhard Motors Sales President. “Our parents built a business based on knowing the value of relationships with others. It has been a great ride for our family, and we know that the Fox Motors Family will continue on with the legacy.”

Fox Motors will continue the remarkable customer service that customers of the World of Erhard are accustomed to. In addition, Fox Motors plans to introduce its signature programs: Fox CARES, Fox Cash Offer, Buy Your Way, and Service Your Way. Fox CARES brings our vision and mission to life by focusing on ways the Fox Family can give back to our customers, community, and employees as a team. Fox Cash Offer provides customers with a free appraisal and the option to sell the vehicle without purchasing.  Buy Your Way lets the customer design the purchase process that best fits their schedule and time, including at home or work delivery, while Service Your Way provides customers a convenient and contactless experience with options to schedule, review and approve service work and pay bills online.

BMW of Farmington Hills and Jaguar Land Rover Farmington Hills join the following Fox Motors affiliates in the Fox Motors BIG 10 Division:

- Ann Arbor INFINITI (3977 Jackson Rd., Ann Arbor, MI 48103)

- Fox Acura of Ann Arbor (540 Auto Mall Dr., Ann Arbor, MI 48103)

- Fox Hyundai of Ann Arbor (3975 Jackson Rd., Ann Arbor, MI 48103)

- Fox Nissan of Ann Arbor (3977 Jackson Rd., Ann Arbor, MI 48103)

- Fox Ford Lincoln of Chicago (2501 N. Elston Ave., Chicago, IL 60647)

BMW of Farmington Hills and Jaguar Land Rover Farmington Hills operations will be overseen by Division Director, Jason Olesnavage and General Manager, Alan Graham. 

Fox Motors plans to relocate Jaguar Land Rover Farmington Hills to a new facility being constructed in Novi, MI in the summer of 2022. Located at the corner of Grand River Ave. and Meadowbrook Rd., this new state-of-the-art facility will boast 58,663 square feet, doubling the size of the current location to better serve the market’s Jaguar and Land Rover customers. The new facility will also feature 30 service bays, 24 showroom displays, and two outside pedestrian plazas to enhance and expand the overall customer experience.

Categories: In the News

Subscribe to Our Blog