GRAND RAPIDS, MI, April 1, 2025 – Fox Powersports announced today the acquisition of Lakeside Motor Sports & Marine and Nelson’s Speed Shop expanding its powersports presence across Michigan. This move adds 2 new powersports and 10 premier marine brands to Fox Powersports’ lineup, solidifying its presence in the growing powersports and marine markets. With six (6) locations now representing 38 brands, Fox Powersports is poised to strengthen its commitment to delivering remarkable service across the state of Michigan by offering an even greater selection of industry leading products.
Lakeside Motor Sports & Marine, and Nelson’s Speed Shop will continue serving their communities under new names:
Lakeside Motor Sports & Marine, and Nelson’s Speed Shop will continue serving their communities under new names:
- Fox Powersports Lakeside (10964 90th Ave, Mecosta, MI 49332) – Featuring Can-Am, Indian, Kawasaki, Legend Trailer, Polaris, Sea-Doo and Ski-Doo.
- Fox Marine Lakeside (8930 11 Mile Rd, Mecosta, MI 49332) – Featuring Alumacraft, Bennington, Crest, Honda Marine Motors, Manitou, Mercury, Qwest, Starcraft, Suzuki Marine and Yamaha Outboards.
- Fox Powersports Nelson’s Speed Shop (4566 S Greenville Rd, Greenville, MI 48838) – Featuring Alumacraft, Bennington, Can-Am, Crest, Honda, Honda Marine Motors, Honda Power Equipment, Kawasaki, LEGEND Trailer, Manitou, Mercury, Polaris, Qwest, Sea-Doo, Ski-Doo, Starcraft, STIHL, Suzuki Marine and Yamaha Outboards.
“Bringing these well-established dealerships into the Fox Powersports portfolio enhances our ability to deliver premier products and service to even more customers across Michigan. Our vision is to ‘Connect people with their passion,’ and whether it’s on the road, trail, or water, we’re committed to delivering the best experience possible.” said Daniel G. DeVos, Chairman & CEO of Fox Powersports. “The teams at Lakeside and Nelson’s have built incredible legacies based on trust, expertise, and passion. We know Fox will continue to provide the top tier service that the customers know and love, while also bringing exciting new opportunities to the communities.”
Both locations have been staples in their respective communities – Lakeside Motor Sports & Marine, founded in 1998 by Ed Richter, have been a trusted name in powersports and boating, while Nelson’s Speed Shop has been a Greenville fixture for over five decades, originally established in 1971 by Jack Nelson, and owned by the Richter family since 2014.
“We have always been committed to customer service, and I know that the Fox Powersports team will carry that forward,” said Ed Richter, former owner of Lakeside Motor Sports & Marine, and Nelson’s Speed Shop. “My family and I thank our customers, community, and employees for their support over the years—you are all family.”
The new locations join the Powersports Division overseen by Division Director, Tim Crawford. The Powersports Division includes the following locations:
Both locations have been staples in their respective communities – Lakeside Motor Sports & Marine, founded in 1998 by Ed Richter, have been a trusted name in powersports and boating, while Nelson’s Speed Shop has been a Greenville fixture for over five decades, originally established in 1971 by Jack Nelson, and owned by the Richter family since 2014.
“We have always been committed to customer service, and I know that the Fox Powersports team will carry that forward,” said Ed Richter, former owner of Lakeside Motor Sports & Marine, and Nelson’s Speed Shop. “My family and I thank our customers, community, and employees for their support over the years—you are all family.”
The new locations join the Powersports Division overseen by Division Director, Tim Crawford. The Powersports Division includes the following locations:
- Fox Powersports Grand Rapids (720 44th Street SW, Wyoming, MI 49509)
- Fox Powersports Peacock (276 M-37, Baldwin, MI 49304)
- Grand Rapids Harley-Davidson (2977 Corporate Grove Drive, Hudsonville, MI 49426)
Customers can expect the same great service from familiar faces, as Fox Powersports is retaining key leadership from the existing teams:
- Mitchell Richter – General Manager, Fox Powersports Lakeside
- Niel Maneke – General Manager, Fox Marine Lakeside
- Danielle (Dani) Maneke – General Manager, Fox Powersports Nelson’s Speed Shop
“Tim Crawford has done an outstanding job leading our Powersports division, and we’re excited to see that leadership continue as we expand,” said Diane Maher, President & COO of Fox Powersports. “At the local level, Mitchell, Niel, and Dani understand what makes these dealerships special, and we’re excited to build on that foundation. Their passion and commitment to the community ensures that customers will receive the same great service from Fox they’ve come to expect.”
With this acquisition, Fox Powersports now operates six locations across Michigan, contributing to Fox Motors’ overall portfolio of 45 locations and 63 powersports and automotive brands.
About Fox Powersports
At Fox Powersports, our vision is, “Connecting people with their passion.” A division of Fox Motors, we currently operate six locations in Michigan and have something for everyone to enjoy. Shop our 38 brands at foxpowersports.com.
About Fox Motors
At Fox Motors, we treat others the way we like to be treated, because the golden rule in life can also rule in business. Buying a new or used car isn’t something you do every day, which is why we make sure the experience is a remarkable one. With 63 brands represented by 2,175 employees in 45 locations, there’s just one thing we want for you: only the best. Learn more at foxmotors.com.
With this acquisition, Fox Powersports now operates six locations across Michigan, contributing to Fox Motors’ overall portfolio of 45 locations and 63 powersports and automotive brands.
About Fox Powersports
At Fox Powersports, our vision is, “Connecting people with their passion.” A division of Fox Motors, we currently operate six locations in Michigan and have something for everyone to enjoy. Shop our 38 brands at foxpowersports.com.
About Fox Motors
At Fox Motors, we treat others the way we like to be treated, because the golden rule in life can also rule in business. Buying a new or used car isn’t something you do every day, which is why we make sure the experience is a remarkable one. With 63 brands represented by 2,175 employees in 45 locations, there’s just one thing we want for you: only the best. Learn more at foxmotors.com.