Grand Rapids, MI, November 12, 2026 – Grand Rapids Harley-Davidson, part of the Fox Outdoors portfolio, has announced plans to relocate from its current location at 2977 Corporate Grove Drive in Hudsonville to 780 44th Street SW in Wyoming, Michigan. Construction is expected to begin in December 2026, with a targeted opening in spring 2027.
As part of the move, the existing facility at 780 44th Street SW will undergo a significant transformation through Harley-Davidson's Fuel Facility Programme, a facility renewal initiative encompassing comprehensive interior and exterior upgrades to Harley-Davidson dealerships. The investment will create a modern, dedicated facility designed to enhance the ownership experience.
“This relocation represents an exciting new chapter for Grand Rapids Harley-Davidson and our continued investment in the brand and West Michigan riding community,” said Diane Maher Coe, President & COO of Fox Outdoors. “Bringing both dealerships together on one campus allows us to create efficiencies while maintaining the unique identity and experience each dealership represents. Our team is excited about the transformation and looks forward to welcoming customers and guests to a modern, dedicated Harley-Davidson facility in spring 2027.”
While sharing one campus, Grand Rapids Harley-Davidson and Fox Powersports will continue operating as two distinct dealerships, each maintaining its own brand identity and customer experience. Additional details regarding the relocation and grand opening celebrations will be shared as construction progresses.
About Fox Outdoors
Fox Outdoors includes Fox Powersports, Grand Rapids Harley-Davidson, Fox Marine and Bill & Paul's. With eight locations across Michigan, 36 brands and 215 team members, Fox Outdoors is dedicated to connecting people with their passion for adventure. From outdoor gear and apparel to motorcycles, powersports and marine experiences, we offer something for everyone. Whether it's snow or water, trails or open roads, summer or winter, we're committed to delivering remarkable experiences wherever your adventures take you.
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*All images are preliminary conceptual renderings. Final design and details are subject to change.
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*All images are preliminary conceptual renderings. Final design and details are subject to change.